Guides

Guides for restaurant and café owners

Practical, sourced guides for restaurant and café owners: how to price a menu, how menu engineering works, what the allergen rules ask and how to get your menu found on Google. Each guide is written in one language, for the readers and the rules of that language.

How to Price a Restaurant Menu: A Method You Can RepeatPrice every dish from what it costs you: plate cost, a target food cost percentage, a check against the market, and a review when suppliers raise prices.4 min read

Menu Engineering: Find Your Stars, Plowhorses, Puzzles and DogsSort each dish by popularity and profit into stars, plowhorses, puzzles and dogs, then decide what to keep, reprice, promote or remove.3 min read

Restaurant Menu SEO: How to Get Your Menu Found on GooglePublish your menu as text, give each dish a page, add structured data and link it from Google Business Profile, and know what nobody can promise.4 min read

Allergens on a Restaurant Menu: What the Rules Ask and How to Write ItWhat the EU, UK and US rules say about allergen information in restaurants, the 14 allergens European law names, and a clear way to show them on your menu.3 min read

Publish your menu. Let it be found, and stay current.

Moving the menu you have takes about ten minutes. Preview it free; publish when you are ready.

Create your menu View a sample menu